Instagram Reels: 7 Tried-and-Tested Strategies!



Welcome to the world of Instagram Reels – the latest craze on the popular social media platform. With its short, entertaining video format, Reels has quickly gained popularity among content creators and users. However, with the increasing number of Reels being shared daily, it can be challenging to stand out and gain more views and engagement on your content.

This article will explore 7 tried-and-tested strategies for getting more eyes on your Instagram Reels. 

Understanding the Algorithm Behind Instagram Reels

Instagram Reels have quickly gained popularity on the platform, with users turning to this feature to share short and entertaining videos. However, with the increased competition, it has become essential for creators to understand the algorithm behind Reels to gain more visibility and engagement.

The Reels algorithm works similarly to the Explore page, where it shows content based on relevancy and the user’s interests. The more engagement and watch time a Reel receives, the higher its chances of appearing on the Explore page. 

To expand the reach of your Instagram profile, focus on creating high-quality, engaging content that resonates with your audience. Use popular audio tracks and relevant hashtags to increase the chances of your Reels appearing on the Explore page.

Creating Engaging and High-Quality Content

Creating visually appealing and entertaining content is crucial to stand out on Instagram Reels and attract more views. This will not only capture the attention of viewers but also encourage them to engage with your Reels. It is important to note that the first few seconds of your Reels are crucial in hooking viewers and keeping them interested. 

Use eye-catching visuals, catchy music, and creative transitions to make a solid first impression. Engaging content is more likely to be shared on Instagram, which can lead to increased views and exposure for your Reels.

Utilizing Hashtags Strategically

Hashtags play a crucial role in increasing the visibility of your Instagram Reels. Using relevant and popular hashtags can reach a wider audience and increase views on your Reels.

  1. Do your research: Before posting a Reel, research relevant hashtags that are popular and related to your content. This will ensure your Reel appears on the hashtag’s explore page, making it more discoverable to potential viewers.
  2. Mix it up: Use a mix of popular and niche hashtags to reach a diverse audience. Popular hashtags can help your Reel gain traction, while niche hashtags can attract a specific and engaged audience.

Remember to keep your hashtags concise and relevant to your content. Using too many hashtags can make your caption cluttered and challenging to read. 

Collaborating with Other Creators

Collaboration is a powerful tool to Improve the views count on your instagram reels. By working with other creators, you expand your reach and tap into their audience and potential followers. To make the most out of collaborations, follow these tips:

  1. Find relevant creators to collaborate with by researching popular hashtags and accounts in your niche.
  2. Approach potential collaborators with a clear and concise pitch that explains your idea and the benefits for both parties.
  3. Choose collaborators with a similar aesthetic and target audience to ensure a cohesive partnership.
  4. Be open to new ideas and styles, as collaborations can bring fresh perspectives to your content.

By collaborating with other creators, you not only increase your reach but also have the potential to create highly engaging and shareable content that can boost your views on Instagram Reels. 

Promoting Reels on Other Social Media Platforms

Promoting your Instagram Reels on other social media platforms can increase visibility and reach. To effectively promote your Reels on other platforms, consider the following strategies:

  1. Cross-Promotion: Utilize your existing followers on other social media platforms by sharing your Reels and encouraging them to check them out on Instagram.
  2. Create teasers: Share a short preview or snippet of your Reels on other platforms to pique the interest of your followers and drive them to check out the full video on Instagram.
  3. Collaborate with other creators: Collaborating with popular creators on other platforms can help expose your Reels to a larger audience and increase their chances of going viral.

Remember to use relevant hashtags and tags to increase visibility when promoting your Reels on other platforms. 

Engaging with the Instagram Community

In addition to creating high-quality content and utilizing strategic hashtags, engaging with the Instagram community is crucial for increasing views on your Reels. You can increase your visibility and reach a wider audience by building a solid presence and actively interacting with followers and other relevant accounts.

To engage with the community, start by responding to comments on your Reels and engaging with your follower’s content. This shows that you are active and interested in connecting with your audience. You can also search for relevant hashtags and engage with other accounts using those hashtags. 


In conclusion, increasing views on Instagram Reels is crucial for growing your presence on the platform and reaching a wider audience. You can significantly increase your Reels visibility and engagement by understanding the algorithm, creating high-quality content, utilizing hashtags, collaborating with other creators, and promoting your Reels on other social media platforms. 

Additionally, engaging with the Instagram community can further boost your Reels’ performance by building a loyal following and establishing a strong presence within the platform. 

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